Back in 2007 Courchevel did something very similar when it hosted a yacht exhibition. The boat was first trailered up into resort causing a minor traffic jam as it threaded its way up the twisty mountain roads, reversed into position and unhitched from the lorry. The trailer was covered in wave shaped snow and a jetty was built on the side of the boat. An awful lot of effort for trying to sell boats in a ski resort especially as a few weeks later it was removed from resort causing an encore traffic jam.